Bac Ho summarised the ten commandments of play way better than I can, so here they are, live by them or suffer the wrath of GOD (and other players).
THE TEN COMMANDMENTS OF TARTARUS
Clan swappers of the sphere, attend.
Today I have issued destruct orders to every titan in my clan, including the clan hall. Thus dies the highest generation hall on the sphere. You'll just have to set your clan-swapping goals lower, because this is one you're never going to reach. And it is my profound pleasure to remove it from your reach, have no doubt. I can only hope it stings something wicked.
This section lays down some guidelines for players.
This game is all about conflict. Many times players bring role playing in, and wind up their enemies on the cry with messages designed to depict their enemies as craven and useless. This is wonderful, and everyone enjoys the propaganda.
BUT, some players have found themselves under attack, rather than their clan. This isn't what the game is about. Games are about fun for all players, and some players use this game as an escape from a very harsh reality. Under no circumstances should you try to offend the other players. Target their clans but never them. And if you accidentally step over a line then say sorry with bells on.
The game has built in swear word filters on messages and warcry posts. Messages holding these words are discarded. Obviously the server code can be easily circumvented by using '!' instead of 'i' etc. If a player does this often enough then they will be excluded from all communications channels.
I encourage conflict and name calling, but think of this as a church, or your grannies house. Use clever language and not rude/offensive language. Imagine you are a script writter for Star Trek, it's family viewing Jim.
Some players like to run more than one clan, and so gain the upper hand through force of numbers. This is wrong and GOD may well throw you out of the game if you are discovered and do not have a good reason.
In most cases, double clanning is simply siblings playing from the same house and so on. That is fine. Even looking after an allies clan while they are away is OK. As long as it doesn't last for months and months.
It must be said that a player with more free time than is good for them, can run many clans from many e-mail addresses and there would be no proof that they are a single player. All I can do is ask that players do not do this. (actually I do sometimes chase IP addresses, so you better run them from different machines as well....)
Sometimes players feel let down and bitter about something that happens in the game. Some players insist that the rules must be changed in their image. These players will eventually be encouraged to leave the game, because it is, after all, a GAME. And everyone involved should be enjoying themselves - even me!
Real life is about the nasty stuff, this is just about death and destruction.